CASE STUDY / 001
Aethelgard
Horology
Modernizing a century of Swiss tradition through architectural digital design and immersive engineering.
Executive Summary
Aethelgard Horology, established in 1912 in Le Locle, Switzerland, sought to bridge the gap between their mechanical heritage and the digital-native luxury consumer.
Modernizing a Heritage Brand
The primary challenge was "The Preservation Paradox." Aethelgard's clientele respected their history, but new high-net-worth individuals found the brand's digital presence archaic.
- 01.Overcoming the "Stuffy Boutique" digital perception.
- 02.Creating trust for five-figure online transactions.
- 03.Preserving the 'Swiss Made' mark of quality in a virtual space.
Final Results
Increase in average time spent on product pages via the configurator.
Conversion rate compared to the legacy desktop site.
Global Design Award for Innovative UX in Luxury Retail.
The Conclusion
By treating the digital canvas with the same reverence a watchmaker treats a movement, we established Aethelgard Horology as a leader in the digital luxury space.
Start Your Project